Evaluation: How did you attract/address your audience?

After establishing who we wanted our target audience to be, we could ensure we incorporated several ways in order to attract our target audience, for instance;
- The titles written in a 'bloody' font would immediately attract people interested in thriller films in general.
- Having the opening shot of the newspapers with articles of the killings may also attract people who have an interest in keeping up to date with news and who want to learn more about the situations which occur in our world today.
- During the editing stages we also ensured the sound track choices were appropriate to our film; therefore suspenseful and also that they fit in time with the happenings in our film. For example, we ensured there was an intense build up in the music up to the knife and then seeing the picture being put into the book; which gives the audience the tense feeling as if they were witnessing the situation for real and so builds it all up inside for them by hearing the beat of the music and pace quicken.
- The lighting used in our film; dark and mysterious, adds to the effect the audience gains from watching our film because it makes it seem more exciting of the unknown and so engages the audience to continue watching our film. Everything in real life always appears more frightening too and so the audience can relate to this feeling by watching our film and will therefore have a more dramatic effect on them.
- The actors and how they appear to the audience are also effective in communicating the differences and relating to the audience because they look like two everyday females who you could easily pass in the street and so has a larger effect that the young girl is just an innocent victim; enhanced by white clothing, for example.
- I also think the mise-en-scene used would attract our desired audience as they would be intrigued by the mysteriousness and by the helplessness of the tied up victim. The mise-en-scene such as the candles also has a dramatic effect as it provides the dark lighting however they can also be used as in a positive way and so leaves the audience in suspense again as to what the happenings to come might be. Use of the knife is very important in attracting our audience too because it is highly appropriate for our film and its genre; which is what our audience are interested in and so would immediately gain there attention.